For this week’s mochat, we talked reels! Particularly when starting out or going freelance, reels are likely the single most effective way to show clients what you can do. While it’s common to let them slip out of date when you’re full-time or otherwise occupied, it never hurts to keep your reel updated or give it a refresh between projects.

Some tips for updating your reel (or making your first!) —

  •  It’s okay to retime clips to fit the music. Energy is key.
  • Keep the length concise, not too short, not too long. It’s best to stick somewhere in the range of a minute to a minute and a half.
  • One thing to consider is whether you feel comfortable using unlicensed music vs. licensing or producing your own. There are a lot of quality resources for licensed music out there (one common recommendation is Killer Tracks). It’s also a good opportunity to lay down your own track if you’re so inclined.
  • Consider tailoring multiple reels to different types of clients. It can be effective to have a general reel for your web presence and tailored reels to submit to clients for different types of work.

Read on for the full transcript…